Don't be a business in nonprofit's clothing

Rob Johnston of 4Nonprofits and I have the same pet peeve.

"This is a personal peeve, but I think there's an important issue behind it. While I argue at all times that nonprofits should be run as the most effective organizations they can, and I have supported the use of corporate titles (president, chief operating officer) by nonprofits, I believe doing the reverse can be underhanded, done to mislead potential customers. When businesses present themselves as nonprofits, they are exploiting the trust that people hold in social sector organizations."