The end of fundraising (as you know it) and the future of philanthropy
Attended an excellent panel presentation at the San Francisco Foundation Center recently featuring fundraising superstars Cheryl Clarke, Susan Fox, Kay Sprinkel Grace, Bob Zimmerman and Lisa Hoffman. Between the five of them, I suspect they have over 80 years of experience in this field. So I asked them to pull out their crystal balls and predict the future of fundraising and philanthropy. Here's what they said.
- Fundraising will leverage technology in ways we can't even imagine today.
- Donor-driven calls for increased efficiency will reduce the number of nonprofits.
- Greater public awareness of the sector will result in increased government oversight.
- The leadership deficit crisis will continue to grow.
- The need for ongoing training will increase significantly as the field continues to professionalize.
- Social entrepreneurs will become the drivers of new philanthropy.
- Corporate giving will disappear, to be replaced by various forms of cause marketing.
- The number of operating foundations rise.
- Planned giving will increase in strategic importance.
- The tin cup style of fundraising will be dead.